Keynote by Emma Jane Hogbin (Gorton Studios Room)
Selling Hopes and Dreams
There is a global financial crisis, and yet some small businesses are having their best year ever. Some Drupal shops are seeing their client base dry up as competitors race to the lowest possible price to win new contracts. Other Drupal shops are expanding--with more business than they can possibly handle. Get a rare glimpse behind the scenes at the success story of one of Drupal's most prolific trainers, Emma Jane Hogbin. In this presentation she will show you how she turned low registrations for skills-based Drupal training into sellout workshops. Cue the music because the lessons she's learned are valuable to anyone trying to sell their ideas in the age of persuasion.
About Emma Jane
Emma Jane Hogbin teaches people just like us how to build Web sites. A popular trainer and speaker with an infectious enthusiasm (not to mention 15 years in the industry), Emma knows how to get past the hype and into profitable skills development. She is well-known in the Drupal community for not only her technical knowledge but also her engaging and humorous means of bringing Drupal to a wider audience‚ such as the Drupal socks and their GPLed pattern. As a consultant, she has helped dynamic Web teams improve their workflow, refine their toolkits and get more stuff done faster. Her training products, including Front End Drupal, are considered some of the best resources available for learning Drupal. Offline, she keeps bees and drinks scotch. Sometimes in that order.